Cultural Ambassador Program

Cultural Ambassador Program


The goal of the Cultural Ambassador Program is to bring music to people of all ages and create opportunities for students to offer their skills. Our approach is to mentor young musicians in performing throughout their communities wherever they are needed – such as seniors homes, hospitals, interpretation centres, schools and libraries – allowing them to gain performance experience along with their summer employment. During a week-long mentorship professional artists and educators will work with the Ambassadors to develop their performance and social skills enabling them to perform interactively with audiences of all ages. The performances are tailored to a wide variety of venues, are open to all ages and are free of charge.

The Cultural Ambassador Program started in 2017 when Soundbone hired its first Ambassador with funds from Canada Summer Jobs. She performed music, conducted workshops for young people and interviewed community musicians along the Kittiwake Coast (a description of her activities can be found here ). In 2018 Soundbone involved other organizations and communities by encouraging them to hire and supervise their own Cultural Ambassadors. We assisted them by offering a week-long workshop and mentoring opportunities for the young artists who will be taking part in their programs. In 2019 we partnered with Terra Nova National Park, who provided space for the mentorship week.

Arts and community organizations that wish to be involved in the Cultural Ambassador Program need be able to access funds to hire young people for summer employment – either directly or through programs such as Canada Summer Jobs – and be willing to supervise the Ambassadors throughout their summer employment. We will help screen prospective candidates, offer them training and mentorship for a week as well as prepare them for performing in a variety of situations and venues – seniors homes, public libraries, hospitals, private homes, music festivals, community centres, recreation centres and youth centres.

Cultural Ambassadors:

• are between 18-30 years old
posses a valid drivers license (there are exceptions to this) and have access to a vehicle
have had some experience performing music in public
• enjoy meeting people of all ages and the willingness and commitment to learning new songs, techniques and skills.
• have studied an instrument or voice formally, or have had considerable experience performing music in public
• have the willingness to learn and perform a variety of music. While the basis of the mentorship program is the traditional and popular music of Newfoundland and Labrador, we encourage Ambassadors to perform any type of music appropriate to the setting.

The Cultural Ambassador Program brings music to a wide range of people that rarely have the opportunity to experience live music. Some of them often face difficulties in communicating, cut off from the joy and pleasures of participating and sharing with others. Our approach to overcoming these barriers through encouraging and mentoring young musicians to perform throughout their communities wherever they are needed. Ideally, performers will visit each venue on a regular basis, getting to know their audience and interact with them on a personal level. It is our intent to bring live music to more people, achieving a greater beneficial impact through sustained involvement.

The Cultural Ambassador Program creates opportunities for young musicians to offer their skills to others while gaining valuable experience in their art. It delivers free musical programs tailored to a wide variety of venues and is open to all ages. It encourages young artists to develop their social skills along with their performing abilities – qualities such as generosity of spirit, organization and flexibility. We enhance these capabilities through our mentorship and training program, while preparing them to perform in a variety of situations and for diverse age groups.

For more information please contact:

Eric West

Artistic Director and President

Soundbone Traditional Arts Foundation Inc.
Box 40
Ladle Cove, NL, Canada
A0G 2Y0
ph: 709-670-3377

The Soundbone Traditional Arts Foundation is a non-profit organization dedicated to preserving and promoting the traditional music, dance and storytelling arts of Newfoundland and Labrador.

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